Marketplaces have always created value. Since the early inception of marketplaces, to the development of a mobile marketplace, connecting buyers and sellers has always been the focus. This linking, in creating a buy-and-sell environment – whether in a physical, or virtual (cyber) way – has always been about reducing friction to facilitate greater commerce. Once a market is established, its value, whether recognized or not, becomes ingrained in both the minds and the actions of those who engage the marketplace.
While the marketplace has developed in many ways over the centuries, it is important to note that each development has played an important role in evolution of the marketplace at its introduction, and today as part of the composition of the modern marketplace. Today, the marketplace is not just a bazaar, or a mega-store; and, it’s not just e-commerce or mobile shopping. It consists of the various in-roads, and the very diversity itself is its value.
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