Sunday 12 December 2010

. concept .

pre-production_conceptual drawing
. shop-window reality .

[idea] The Mind-Absorbing* Shopping Experience
[narrative] The film started when a shopper was attracted by one of the shop-windows and started to engage with it by imagining oneself inside. Whilst one's physical body had to be remained on the street in front of the shop-window, one's mind - in the form of a wind-up toy - was powered to get in. Inside, the shopper engaged with other shoppers and enjoyed the pleasure of shopping in unlimited dimensions. Bombarding with excitement, the shopper got lost in this 'reality'. The end of the film marked that the shopper could only 'end' it when the spring (of the toy) got back to its original position, i.e. losing the power.
[extra: interpretation on 'power' is up to individual]

_the 'production' of space - the space is produced through how people perform in it.

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